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benchmarks. supporting banking products analysis
benchmarks. supporting banking products analysis

Easily access data

  • Saves time and let users focus their effort on results interpretation
  • Gives access to up-to-date, reliable data from different business domains

Our cloud application is where analysts, marketers and consultants can easily access and compare market and product data from multiple sources.

  • Contributes to time-to-market improvement by push notifications about important changes made by competitors
  • Templates for copy-and-paste comparisons
  • Effortless data usage and access

Designed to analyze

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The BENCHMARKS application is designed to analyze banking product offers available to retail banking customers on Polish financial market.

Each analysis is prepared in a three-step process composed of:

1selecting offers from database using predefined attributes as well as complex queries;
2filtering the set of results and defining the scope of analysis;
3presenting the final outcomes in a handy, ready to use graphic form.

Intuitive and fully interactive

The application offers its users an intuitive and fully interactive process. To fine-tune analysis users can easily step back as well as preview the results of the query being constructed on-the-fly. When narrowing the set of the analyzed offers, users can construct queries based on five macrocategories (product type, customer needs, bank characteristic, access channel and geo-data) and their attributes as well as links between them.

The design of the UI of this application follows this three-step process, and the interface is divided into three parts:

1Where users can build queries.
The queries are represented in the form of a graph, where each connected node is part of the query.
2where search results are listed and filtered
3where results are presented as charts and diagrams
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Who can benefit?

Product design & marketing:

monitoring the market, providing alerts and ready to use comparisons with competitors on a detailed product parameters level

Analysts and Big Data:

defining own queries on up-to-date market database to test hypothesis, discover dependencies and model/optimize financial parameters

Sales channels:

on demand access to market position and product market gap of single client profile, underlining strengths of an offer when compared to the market (e.g. competitors around the corner)

Customer retention:

proactively analyze current clients' profiles and assess the risk of churn within current market context

Early access

To participate in the Benchmarks early access programme,
please apply in writing to: benchmarks@innect.eu