The BENCHMARKS application is designed to analyze banking product offers available to retail banking customers on Polish financial market.
Each analysis is prepared in a three-step process composed of:
|1||selecting offers from database using predefined attributes as well as complex queries;|
|2||filtering the set of results and defining the scope of analysis;|
|3||presenting the final outcomes in a handy, ready to use graphic form.|
The application offers its users an intuitive and fully interactive process. To fine-tune analysis users can easily step back as well as preview the results of the query being constructed on-the-fly. When narrowing the set of the analyzed offers, users can construct queries based on five macrocategories (product type, customer needs, bank characteristic, access channel and geo-data) and their attributes as well as links between them.
The design of the UI of this application follows this three-step process, and the interface is divided into three parts:
|1||Where users can build queries.|
The queries are represented in the form of a graph, where each connected node is part of the query.
|2||where search results are listed and filtered|
|3||where results are presented as charts and diagrams|
Product design & marketing:
monitoring the market, providing alerts and ready to use comparisons with competitors on a detailed product parameters level
Analysts and Big Data:
defining own queries on up-to-date market database to test hypothesis, discover dependencies and model/optimize financial parameters
on demand access to market position and product market gap of single client profile, underlining strengths of an offer when compared to the market (e.g. competitors around the corner)
proactively analyze current clients' profiles and assess the risk of churn within current market context